What is newsworthy at Eastview?
Eastview is only going to be interested in things that have to do with Eastview or the community around Eastview (apple valley, eagan, burnsville and rosemount).
What Back Issues Can Tell Us:
1. What stories are covered every year?
• Theres always a homecoming and graduation issue. These issues come out during the time of year they are associated.
• Yes there are some of the same people from year to year but as the years go on the groups of writers change.
2. What was the biggest story of each year?
-Each year held different newsworthy stories. One year they had a featured article on Best buddies and another they had a big piece on teachers leaving Eastview.
3. How many personality sketches of students were run each year?
• There were a variety of people interviewed, always mixed gender and always representative of every grade. There were also a mix of band kids to jocks and everywhere in between.
• I wasn't able to read through every paper and article but I'm assuming that no one was featured twice because that would just make for a boring article.
• Yes.
4. How many personality sketches of faculty were run each year?
• Outgoing teachers were featured along with any that had some sort of significant news pertaining to EV (such as leaving the district)
• They are interesting and lots of people would enjoy reading about them.
5. What full page features (or center spreads) did the publication carry?
• Best buddies is the one that sticks out in my mind and yes it is still a very active club at Eastview.
6. What was a great year(s) for sports teams? Activities?
• We've had state champions in dance.
• I didn't read enough to find out if we had olympic performers.
• In 2006 we had a really great football season I guess.
7. Find a story that uses background information from previous years.
Action Valley "what teens find for fun in the town"
8. What topics did the paper editorialize about each year?
• There was always a worldly issue being discussed and how Eastview is helping out with it. In 2006 there was an American Red Cross fund raiser held by EV kids that raised money for Hurricane Katrina.
• This is actually still an issue, many people are displaced by this event.
9. What major news did the paper carry about classes?
• There was a story about DP.
• It went on to explain what it was and why the kids don't move for two periods.
10. Any new equipment?
• There was an addition of new electronic babies.
11. Any scandals involving students, administrators, or teachers?
• Not really any scandals.
12. What changes in fashion among students can be found?
- No longer is bleached blond hair cool, or dockers.
13. What signs of changing times can you find as mirrored in the concerns of students?
• Something that never changes is our concern fro public health. Any kind of outbreak of illness at school is always going to be news worthy.
14. Did the school have any championship academic teams?
• Art show winners?
• Band or choir awards?
• Science winners?
• National honors?
15. Which clubs were most active?
- Lego club and robotics were pretty active and were featured.
16. What campus events made the most news?
17. What movies and music groups has the paper reviewed?
18. What issues did cartoonists choose?
19. How has the publication’s format changed?
20. Did the demographics of your student population change? Why?
21. What are the school’s traditions and how did they develop?
• Who are the school’s traditional rivals? (Could vary between activites.)
• How did the rivalry begin?
22. What are five things most interesting about EVHS?

Define “Journalism” in 1-3 sentences.
Journalism is current events that are newsoworthy. They are presented through reporters and writers that research a topic or story first hand and publish them in print media or with audio (radio). Broadcast Journalism is a a different media.

List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1. Timeliness- Today right now. Not what happened a year ago this day.
2. Proximity- things that are near to us. Local Happenings, car accident in MN.
3. Significance- Major events. 9/11.
4. Prominence- People that impact people. Obama. Important people that everyone is interested in.
5. Unusualness- Things that don't happen very often. Fires and murders.
6. Human Interest- Feel good stories. Take away from the general negative vibe of news.

What are the advantages of print journalism?
1. Choose what you want to learn about.
2. More Detail.
3. More Accurate.

What are the advantages of broadcast journalism?
1. More Current.
2. Video and Audio.
3. Free.

Why has online journalism (convergent media) become so popular?
Online journalism has become so popular because of how convienant it is. Its actually a mix between broadcast and print because there can be videos along with a written article to get an effective message across. Its incredibly simple to look up whatever news story you want and its continually being updated.

Photoshop Project

1. My advertisement is a print ad that would be run in a magazine for my TV glasses. These glasses can be slipped on like normal and you can watch your favorite movie while traveling.

2. The target audience for these glasses would be anyone who travels alot, either by plane, bus or train. The age can range from the backseat toddler to the established CEO.

3. I would put this advertisement in plane magazines, car magazines and entertainment magazines.

Company:Target Audience:What persuasive method used (humor, action, celebrity, human interest, etc.)?How were camera shots and editing used to enhance the message?What is the slogan/message for the company?Was the message effective? Why or why not?

Commercial #1. Playstation
Target Audience: Teens to Young adult males.
Persuasive Method Used: action
How was editing employed: It was shot to look very intense.
Slogan: Live in Your World Play in Ours
Message Effective: Yes, because it targets the correct audience.

Commercial #2. Budweiser
Target Audience: Over 21, males and female
Persuasive Method Used: humor
How was editing employed: It was shot in such a way that it looks like there are a group of animals that went to go play football.
Slogan: Budweiser
Message Effective: Yes, it was funny and I think males will appreciate that.

Commercial #3. Chrystler
Target Audience: Women and some men
Persuasive Method Used: human interest
How was editing employed: Shots to make the car look very appealing
Slogan: Drive and Love
Message Effective: I didn't think so but thats because I'm a guy and this was clearly targeted towards women.

Commercial #4. Pepsi
Target Audience: Anyone
Persuasive Method Used: Humor
How was editing employed: They used editing to get the humor portion of the commercial across and the effects with the unzipping.
Slogan: It's a twist on a great thing.
Message Effective: Yes, I thought it was because the celebrity cameos made it interesting and funny.

Commercial #5. Fedex
Target Audience: Adults
Persuasive Method Used: Humor
How was editing employed: They used editing to make the man look as if he had been stranded on an island for five years.
Slogan: Fedex Express
Message Effective: Yes, This message got across the point that Fedex is an incredibly dedicated company that respects your privacy.

Commercial #6. Dodge
Target Audience: Teen and young adult Males
Persuasive Method Used: Humor/action
How was editing employed: They used editing to make it look like the truck went really fast. The camera angles employed were to esentuate the truck.
Slogan: Grab life by the horns
Message Effective: Yeah this ad was pretty effective because its catored to the correct target audience, some might find it gross.

Commercial #7. Gatorade
Target Audience: males interested in basketball, any age
Persuasive Method Used: Action/ celebrity
How was editing employed:They used the editing to make each dunk look really intense
Slogan:Is it in you?
Message Effective: This message was effective, it made the players look like they were working hard and using the product to re energize.

Commercial #8. ESPN
Target Audience: Teen and adult males
Persuasive Method Used: Humor/ celebrity
How was editing employed: Editing was used to make it look like the chef was looking for the ring all over the place and to show off the ring.
Slogan: This is Sports Center
Message Effective: No, it didn't really make any sense, it was just to get the ESPN name out there.

Commercial #9. H and R block
Target Audience: Adults any sex
Persuasive Method Used: humor/ celebrity
How was editing employed: They used lighting to make it look dramatic at times and to show off willies surprised face
Slogan: Double check
Message Effective: Yes, Alot of people know who the celebrity is and can see the humor in the ad.

Commercial #10. Bug Light
Target Audience: males over the age of 21
Persuasive Method Used: humor
How was editing employed: They filmed it to look like the clown drank the bud light through his butt.
Slogan: Make it a bud light
Message Effective: Yes, the product was showcased and it was pretty funny.

Commercial #11.
Target Audience:
Persuasive Method Used:
How was editing employed:
Slogan:
Message Effective:

#1. 5 million (11.25 million)
#2. 2% (34%)
#3. 85% (80%)
#4. 50,000 (63,000)
#5. 95% (78%)
#6. 50% (73%)
#7. 25% (66%)
#8. 80% (80%)
#9. 5,000 (156,000)