Friday, April 17, 2009

Company:Target Audience:What persuasive method used (humor, action, celebrity, human interest, etc.)?How were camera shots and editing used to enhance the message?What is the slogan/message for the company?Was the message effective? Why or why not?

Commercial #1. Playstation
Target Audience: Teens to Young adult males.
Persuasive Method Used: action
How was editing employed: It was shot to look very intense.
Slogan: Live in Your World Play in Ours
Message Effective: Yes, because it targets the correct audience.

Commercial #2. Budweiser
Target Audience: Over 21, males and female
Persuasive Method Used: humor
How was editing employed: It was shot in such a way that it looks like there are a group of animals that went to go play football.
Slogan: Budweiser
Message Effective: Yes, it was funny and I think males will appreciate that.

Commercial #3. Chrystler
Target Audience: Women and some men
Persuasive Method Used: human interest
How was editing employed: Shots to make the car look very appealing
Slogan: Drive and Love
Message Effective: I didn't think so but thats because I'm a guy and this was clearly targeted towards women.

Commercial #4. Pepsi
Target Audience: Anyone
Persuasive Method Used: Humor
How was editing employed: They used editing to get the humor portion of the commercial across and the effects with the unzipping.
Slogan: It's a twist on a great thing.
Message Effective: Yes, I thought it was because the celebrity cameos made it interesting and funny.

Commercial #5. Fedex
Target Audience: Adults
Persuasive Method Used: Humor
How was editing employed: They used editing to make the man look as if he had been stranded on an island for five years.
Slogan: Fedex Express
Message Effective: Yes, This message got across the point that Fedex is an incredibly dedicated company that respects your privacy.

Commercial #6. Dodge
Target Audience: Teen and young adult Males
Persuasive Method Used: Humor/action
How was editing employed: They used editing to make it look like the truck went really fast. The camera angles employed were to esentuate the truck.
Slogan: Grab life by the horns
Message Effective: Yeah this ad was pretty effective because its catored to the correct target audience, some might find it gross.

Commercial #7. Gatorade
Target Audience: males interested in basketball, any age
Persuasive Method Used: Action/ celebrity
How was editing employed:They used the editing to make each dunk look really intense
Slogan:Is it in you?
Message Effective: This message was effective, it made the players look like they were working hard and using the product to re energize.

Commercial #8. ESPN
Target Audience: Teen and adult males
Persuasive Method Used: Humor/ celebrity
How was editing employed: Editing was used to make it look like the chef was looking for the ring all over the place and to show off the ring.
Slogan: This is Sports Center
Message Effective: No, it didn't really make any sense, it was just to get the ESPN name out there.

Commercial #9. H and R block
Target Audience: Adults any sex
Persuasive Method Used: humor/ celebrity
How was editing employed: They used lighting to make it look dramatic at times and to show off willies surprised face
Slogan: Double check
Message Effective: Yes, Alot of people know who the celebrity is and can see the humor in the ad.

Commercial #10. Bug Light
Target Audience: males over the age of 21
Persuasive Method Used: humor
How was editing employed: They filmed it to look like the clown drank the bud light through his butt.
Slogan: Make it a bud light
Message Effective: Yes, the product was showcased and it was pretty funny.

Commercial #11.
Target Audience:
Persuasive Method Used:
How was editing employed:
Slogan:
Message Effective:

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